James Ownby Reserve

Brand Strategy, Art Direction, Video & Design

My team at The Sasha Group helped Ole Smoky Distilleries launch their new premium whiskey brand, James Ownby Reserve. They came to us with a brand identity, but requested help with their content strategy and social campaigns.

I worked alongside my Associate Creative Director to develop a clear strategy for social content, directed an outdoor photoshoot to capture content and led a team of designers and copywriters as we made monthly content for the brand.