Ole Smoky distillery

Senior Art Director

While at The Sasha Group, I worked with the Ole Smoky team for three years, ultimately serving as Sr. Art Director and lead creative for their brand. My roles varied from designer, animator, video editor, art director and even creative director on photo and video shoots. I’ve also led several brainstorms and workshops with the clients and contributed to yearly planning meetings to determine their upcoming marketing strategies.

The work was a tremendous success and Ole Smoky managed to cement itself as the #1 Moonshine brand and the most-visited distillery in the world. In the first year working with myself and The Sasha Group, Ole Smoky’s business was up 109% vs. the previous year.