Zapps Potato Chips

Art Direction, Animation

As Senior Art Director on the Zapp’s Potato Chip account, I was tasked with creating a commercial spot to play on gas-station screens at Wawa’s. Due to a very limited number of assets, I chose to use animation and a voiceover to deliver a snappy, attention-grabbing spot featuring the illustrated characters from the brand's packaging.

I also led a team of designers and copywriters to create 60 pieces of content for a social campaign. The brand did not have an established look and feel, so we developed a new visual approach, utilizing stock photos and videos to add bizarre and interesting elements to the ads.